The Manischewitz® Company Launches Over
25 New Products For The Most Exciting Passover Yet


SECAUCUS, NJ (February 2010) – Manischewitz- the company that has been making high quality Kosher foods since 1888- introduces over 25 new products that are sure to make this holiday memorable. The new products span several key categories including candies and confections, baking mixes, breakfast, ready to serve freezer items such as new blintzes and sweet potato pancakes and much more. Home cooks will also be excited to find that the beloved Mother’s brand now extends beyond margarine to include Spreadable Butter in a convenient ready to use tub as well as Buttery Spray that will make all of your holiday baking easier than ever.


As consumers continue to seek out “Better for You” items, the company introduces the Manischewitz Health and Wellness Icon, which is an icon that will be placed on such products as Manischewitz Matzo, Sulfite-Free Macaroons, Soups, Condiments, Meal & Ingredients and many more. The icon means that the product is All Natural, contains no MSG and no artificial ingredients. This icon will continue to be integrated into the company’s product line.


Here are the New Passover Products:


Manischewitz items:

Macaroon Pie Shells- are sure to be a Passover favorite this holiday and are available in two delicious flavors, Coconut and Chocolate. These convenient products expand the possibilities for Passover desserts taking them from ordinary to extraordinary!  Now you can make a delicious Chocolate Mousse Pie or a Key Lime Pie quicker and easier, they are ready to fill, no baking required! SRP- $3.59


Magic Max Cupcake Fun Kit- Experience the magic with this great holiday family item the kids will love which is sure to drive impulse purchases this Passover! The package includes 1 six-compartment cupcake tin, 6 designed cupcake wrappers, 1 vanilla baking mix, 1 chocolate frosting mix, 1 packet of magic rainbow sprinkles and 6 magic max cut-outs on the back of the box. SRP- $6.99


Chocolate Covered Cherries, Cappuccino Crème & Mint Crème Candies-

Decadently delicious candy items include the perfect mouthful of cherries, smooth mint and cappuccino crème wrapped in a delicious dark chocolate shell.  Each candy is individually wrapped and this item is the perfect gift. SRP- $5.99


Chocolate Covered Biscotti- the famous Manischewitz biscotti has now been coated and drizzled in premium chocolate and is available in three decadent flavors: Milk Chocolate Dipped Marble, Dark Chocolate Dipped Chocolate Chip Nut and Dark Chocolate Covered Marble Biscotti with Almonds. SRP- $5.99- $6.99


Chocolate Covered Matzo Crackers with Drizzled Chocolate- a new star is born this Passover! Dark Chocolate Covered Egg Matzo Crackers coated in rich dark chocolate then drizzled with dark chocolate mint and Milk Chocolate Covered Egg Matzo Crackers covered in creamy milk chocolate drizzled in dark chocolate. SRP- $5.99


Bittersweet Chocolate Covered Citrus Peels- another product that is sure to encourage impulse purchases- full of delicious tangy citrus flavor mingled with rich dark bittersweet chocolate. SRP- 6.99


Dark Chocolate Covered Marshmallows with Nuts- made with deliciously sweet marshmallows covered in rich dark chocolate and rolled in roasted gourmet nuts. SRP-$6.99


Sugar-Free Candies- the health conscious consumers or those following a diabetic diet plan will love these two deliciously soothing flavors, Honey-Lemon and Mint. SRP- $2.99


Honey Almond Crunch Cereal- farfel combined with toasted almonds and deliciously sweet raisins and Brown Sugar Cinnamon Hot Cereal- 2nd best selling flavor of hot cereal and are sure to sweeten up the most important meal of the day! SRP- $3.79 to $4.99


Cotton Candy- a deliciously sweet treat for the holiday season- soft and fluffy, red and blue cotton candy is a great addition to the Magic Max product line. SRP- $.99-$1.29



Mother’s Brand- Margarine and Butter Items

Light Spreadable Butter- gluten free, has 50 % less fat than regular spreadable butter and is deliciously creamy and easy to spread even when cold. SRP- $3.49


Buttery Spray- is gluten free & dairy free and perfect for adding flavor to Matzo and other dishes with just one spritz. SRP $3.49


Mishpacha “The Family Brand”

Hearts of Palm- delicious vegetables are a great addition to a salad or as an ingredient in an entrée.

Mishpacha Vegetable Oil Spray- delicious and low-fat alternative to olive oil spray, dispenses a fine mist of oil creating a convenient way to prevent sticking when baking, roasting or grilling.


Season® Brand

Moroccan Fish Meatballs- encompass the flavors of Morocco, available in 18 oz. glass jars in both Original and Spicy varieties. SRP- $3.79


Manischewitz & Ratner’s are Teaming Up to bring delicious products for your Freezer Section

Blintzes, Traditional Potato Pancake and the New- Sweet Potato Pancake are all natural, great tasting, high quality products that will be in high demand this holiday season.



Macaroons- 13 unique and delicious flavors are now reformulated to be sulfite-free in a continued effort to bring healthier products to consumers.


*For more information on the products or to request high resolution images and product samples please contact Elena Magg at 973.744.070/



About The Manischewitz Company

The Manischewitz Company is a specialty food company that includes the Manischewitz brand®, Season®, Guiltless Gourmet®, Asian Harvest®, Rokeach®, Mishpacha®, Horowitz Margareten®, Jason®, Mother’s®, Carmel®, Croyden House®, Mrs. Adler’s® and Goodman’s® brands.  The company offers a diversified line of premium kosher food products that covers over 60 different categories.


The Manischewitz brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati.  This move paved the way for the introduction of new products like Tam Tam® Crackers, Chicken Soup, Noodles and Gefilte Fish.  Today, all plant operations take place in Newark, NJ. Manischewitz continues to introduce unique, delicious, premium specialty food products such as coating crumbs, dairy-free frostings and more.