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MANISCHEWITZ® And rock CAN roll Inc. ® Are Teaming Up To Beat Hunger!

MANISCHEWITZ® And rock CAN roll Inc. ® Are Teaming Up To Beat Hunger!

The Company Joins rock CAN roll Inc. In Honor Of 6th Annual Cook-Off Contest

Newark, NJ (March, 2012)—The Manischewitz Company®, the leader in kosher foods, continues its tradition of giving by partnering with rock CAN roll Inc. ®. In honor of the 6th Annual Man-O-Manischewitz Cook-Off, Manischewitz is teaming up with rock CAN roll to “beat hunger” and poverty through food donations.

In addition to a generous donation, Manischewitz has created food collection bins that are being placed in New York, New Jersey, Illinois, Florida, California, Tennessee, Texas, Massachusetts and many more places. For a complete list of locations and addresses where consumers can find these rock CAN roll bins in their area, please visit www.manischewitz.com.

“We at Manischewitz really love all the great things rock CAN roll has been doing and we are so happy to be partnering with them in this worthy mission” said David Rossi, Vice President of Marketing of The Manischewitz Company.

rock CAN roll began in 1998 after the founder, Aimée Holtzman, read about the devastation in Honduras following Hurricane Mitch. She collected a few boxes of items from her local community and sent them to a friend in Honduras for distribution. rock CAN roll was officially founded, in 2005 and the charity has grown dramatically, but its mission to help those in need and the hands on involvement of Aimée remain unchanged. Now rock CAN roll collaborates with schools, concerts, corporations, and of course, residents of the local communities that have had collection bins, to help those who live in poverty.

“rock CAN roll has come a long way and continues to grow with the support of local communities and companies such as Manischewitz.” said founder Aimée Holtzman, “ We truly appreciate all they have done and look forward to a long relationship with both Manischewitz and their loyal customers. With friends like this we CAN beat hunger!”

To learn more about the rock CAN roll program, and its partnership with Manischewitz, please log onto www.rockcanroll.org.

About The Manischewitz Company

The Manischewitz Company is a specialty food company that includes the Manischewitz®, Season®, Guiltless Gourmet®, Tam Tam®, Asian Harvest®, Rokeach®, Mishpacha®, Horowitz Margareten®, Jason®, Mother’s®, Carmel®, Croyden House®, Mrs. Adler’s® and Goodman’s® brands. The company offers a diversified line of premium kosher food products that covers over 60 different categories.

The Manischewitz brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati. This move paved the way for the introduction of new products like Tam Tams™ Snack Crackers, Chicken Soup, Noodles and Gefilte Fish. Today, all plant operations take place in Newark, NJ. Manischewitz continues to introduce unique, delicious, premium specialty food products such as macaroons, baking mixes, coating crumbs, and more. For more information, visit www.manischewitz.com

About rock CAN roll Inc:

rock CAN roll® is a volunteer, 501c3, non-profit, hunger relief organization and think tank whose mission is to be a source that CAN continually restock the shelves of emergency food agencies throughout the nation.

rCr is built of 4 basic principles; Food is to be Healthy & Nutritious; Treat everything with Dignity & Respect.

rock CAN roll collaborates with rock concerts, schools, corporations, and private individuals to collect healthy and nutritious non-perishable food (and essential provisions) for distribution to local emergency food agencies and into the hands of children, men and women who live with hunger and poverty.

rock CAN roll is always looking for new collaborators, volunteers, supporters

and friends to help in our quest to “beat hunger”.

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