The Manischewitz® Company Is The Proud Founding Sponsor of Jewish American Heritage Month- May 2011

The Leader in Kosher Foods Aligns With Retail Partners to Promote The Month Long Celebration

Newark, NJ (May 2011) - Manischewitz®, the leading brand in specialty kosher foods for over 120 years, is a proud supporter and the founding sponsor of Jewish American Heritage Month (JAHM) which was created by Congressional Resolution and Presidential Proclamation. JAHM is a month-long celebration in May that aims to raise the national consciousness regarding contributions Jewish Americans have made to our country's heritage and history. Manischewitz recently announced a partnership with top retailers in the country to celebrate JAHM through a consumer promotion program and a retailer display contest.

Manischewitz has created numerous merchandizing materials for in-store use that reflect the spirit of JAHM, such as poster boards, shelf talkers and more. Retailers will be challenged with Manischewitz's  2nd annual display contest in honor of JAHM. Manischewitz will make donations on behalf of the top three retailers with the biggest and most creative in-store displays. Entries will be based on size, product assortment, and creativity. The retailers with the most innovative in- store display will be awarded cash prizes to BE DONATED TO their charity of choice. The first prize is $6,000, second prize is $4,000 and third prize is $2,000. In addition, Manischewitz will also provide a catered lunch FOR ALL the employees of the winning store.

"We are honored to sponsor Jewish American Heritage Month," says Paul Bensabat, Co-President and CEO of the Manischewitz Company. "Our company has played a significant role in the history of Jewish American culture. We are delighted to support this month-long celebration that gives us reason to take pause and honor the tremendous contributions that Jewish Americans have made to our society."

About The Manischewitz Company

The Manischewitz Company is the leader in the Kosher Foods category providing delicious, premium specialty ethnic food products ranging from traditional Eastern European selections (Gefilte Fish, Noodles, Matzo Ball Soup, and Borscht) to the most comprehensive Kosher-For-Passover product line globally (Matzos, Cake Mixes, Macaroons, Baking Ingredients to a complete line of grocery products). The company markets well known brands such as, Manischewitz®, Season®, Rokeach®, Guiltless Gourmet®, Horowitz Margareten®, Mishpacha®, Goodman's®, Mrs. Adler's®, Mother's®, Cohen's, Barney's, and Ratners, among others.

JAHM

Jewish American Heritage Month (JAHM) is a national month of recognition of the more than 350-year history of Jewish contributions to American culture, celebrated in May.  JAHM acknowledges the contributions of American Jews in fields ranging from sports and arts and entertainment to medicine, business, science, government, and military service.

"The United States would not be the country we know without the achievements of Jewish Americans."
--President Barack Obama, May 2009