Here’s what we’ve been up to lately. If you would like any additional information on these groups or if you know of an organization that is committed to helping those communities around us, please contact us and let us know how we can lend a helping hand.


Jewzapalooza - NYC, NY

Jewzapalooza, the annual Jewish music festival in NYC, was a great success this year, attracting Jewish people of all ages with great tunes from contemporary Jewish music sensations. In addition to the entertainment, festival goers who visited the Manischewitz booth were treated to delicious Grape Juice and Tam Tams of all flavors.

Congratulations to Darya Miller who won our Jewish Penicillin raffle for a year’s supply of Manischewitz Matzo Ball Soup. Thank you to all those who participated!

Jewzapalooza, which takes place every September, is part of the annual Oyhoo Festival & Conference produced by Downtown Arts Development, a non-profit organization dedicated to the creation, development, and production of unique and compelling artistic programming.

Magen David Adom’s “Race for Life”
Atlantic City, NJ

Race for Life

Participants of Magen David Adom’s annual “Race for Life” fundraiser were pleasantly surprised by a special appearance of Magic Max at their boardwalk event in Atlantic City on Sunday July 9th, 2006. Magic Max entertained the children and generated excitement for the event as runners and volunteers were re-energized by deliciously light and fluffy Manischewitz Meringues.

The American Friends of MDA’s annual race attracts hundreds of people from New Jersey, Pennsylvania and New York to support Magen David Adom in Israel. The funds raised at this year’s event were used to support the expansion of the Magen David Adom National Blood Center in Ramat Gan.

Salute to Israel Parade
Brooklyn, NY

Salute to Israel Parade

The Salute to Israel Parade kicked off with a first time appearance of Magic Max handing out Magic Wands and delicious Manischewitz┬« Grape Juice for everyone! Max the magical children’s character, was introduced to help kids learn about Judaism and cooking at the same time! At the parade, Magic Max rode the Manischewitz float which was designed as a huge blue and white birthday cake that showcased Manischewitz’s new yellow and chocolate Pareve cake mixes. Click the Magic Max tab to see Max come to life!

The Salute to Israel Parade is an affirmation of solidarity with Israel and an expression of unity within the American Jewish community. The parade consists of floats, marching bands and thousands of adults and children marching to represent their schools, Jewish community centers, and other organizations. Next year’s parade takes place on Sunday May 6, 2007.

Exodus Program
Jewish Children’s Museum
Brooklyn, NY

Exodus Program

The Jewish Children’s Museum was treated to a “sweet” surprise as Manischewtiz delivered samples of their delicious grape juice to children involved in the Exodus program. The program is run in March and April, just prior to Passover.

With hands-on exhibits focusing on Jewish holidays, biblical history, the land of Israel, contemporary Jewish life and more, the Jewish Children’s Museum celebrates and explores many aspects of Jewish culture.